About the Priority Schools Campaign

Educators are deeply committed to the success of every student. That’s why NEA members across the country are teaming with parents, principals, community organizations and elected leaders through NEA’s Priority Schools Campaign, focusing attention on raising student achievement in struggling schools. The work centers on five research-driven elements that lead to permanent systemic change: leveraging community assets, improving staff capacity and effectiveness, developing family and community partnerships, improving district and local association capacity and collaboration, and improving student achievement and learning.

NEA is engaged with affiliates at targeted sites across the country developing school-based plans and including some districts and feeder schools. The plans emphasize assistance in the areas of teacher and staff quality and effectiveness, labor-management collaboration for student success, school culture, and family and community engagement.

In a number of sites, PSC is adding value to already cash-strapped districts through much needed services like professional development to help educators engage culturally diverse students and students from low-income families; collaborative, rigorous assessments of entire school communities to reveal strengths and weaknesses and help catalyze change. Normally a big-ticket expense for schools and districts, these NEA programs provide a vital free service to struggling schools.

Collaborative strategies and innovations in priority schools can create a ripple effect for change in education policy and practice nationwide.

Our History

Our Mission

The Schools

Union-Led Reform

Contact Us

Statements of Support


Classroom Superheroes

Educators in priority schools are rising to a superhero challenge every single day. Nominate educators in your community and support others at classroomsuperheroes.com

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PSC Superhero Keith G. Pemberton

Keith G. Pemberton is a social worker at Oak Hill Elementary School in High Point, N.C., where he has built a strong and steady pipeline for parental involvement, specifically among fathers and male mentors. Check out his Classroom Superhero profile and leave some words of encouragement.

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